Uchida Shoji
内田将ニ

 

Photographer / Director of Photography

 


Uchida Shoji (1969- ) is one of the photographers and directors of photography who has collaborated with Amuro Namie the most. Not only did he shoot many of her CD covers, but he is also responsible for several magazine editorials and advertising campaigns. He worked with her from the end of the 1990s to her retirement in 2018, shooting her H&M Spring/Summer collection as well as her final hulu, KOSÉ and NTT docomo TV commercials.

In a 2019 interview, he remembered the beginning of his collaboration with Amuro Namie 20 years before. When he arrived at Coyote Dry Lake in California for the promotional shooting of her single RESPECT the POWER OF LOVE, he felt very nervous, but Amuro’s kindness reassured him. Many times, he says, his birthday coincided with a shooting and Amuro brought a birthday cake. He concluded by saying she was a very good and special person.


Photobooks
Space of Hip-Hop pamphlet (2005)

CDs
RESPECT the POWER OF LOVE (1999)
NEVER END (2000)
break the rules (2000)
LOVE ENHANCED ♥ single collection (2002)
WANT ME, WANT ME (2005)
Queen of Hip-Pop (2005)
White Light / Violet Sauce (2005)
FUNKY TOWN (2007)
PLAY (2007)
60s 70s 80s (2008)
BEST FICTION (2008)
WILD / Dr. (2009)
Break It / Get Myself Back (2010)
NAKED / Fight Together / Tempest (2011)
Checkmate! (2011)

Magazines
ViVi (January 2004)
ViVi (September 2007)
Sweet (August 2009)
GISELe (November 2009)
InRed (November 2009)

Advertising campaigns
Vidal Sassoon ’60s70s80′ CM (2008)
Vidal Sassoon ‘Show Girl’ CM (2008)
Vidal Sassoon ‘Bourgeois Gorgeous’ CM (2008)
Coca-Cola zero ‘Wild Health’ CM (2009)
Coca-Cola zero ‘Wild Game’ CM (2010)
KOSÉ ESPRIQUE ‘Adult’s Baby Skin’ CM (2012)
KOSÉ ESPRIQUE ‘LOVE ROUGE’ CM (2013)
KOSÉ ESPRIQUE ‘Eternal Baby-Skin’ CM (2014)
KOSÉ OLEO D’OR ‘Summer’ CM (2015)
hulu ‘Planet’ CM (2017)
NTT docomo ’25th anniversary’ CM (2017)
KOSÉ Visée ‘I am I’ CM (2018)
H&M (S/S 2018)

 

See the gallery on Toi et moi V4