Title
Anything
Artist
Amuro Namie
Year
2015
Lyrics: James “KEYZ” Foye, Anthony Frank
Music: James “KEYZ” Foye, Anthony Frank
Arrangement: James “KEYZ” Foye
Producer: James “KEYZ” Foye
VERSIONS
[2015.06.10] _genic
CREDITS
Amuro Namie: vocals, background vocals
Vocal Direction: Emyli
Recorded By: Hatakeyama Kohei
Mixed By: D.O.I.
COMMENTARY
Anything music video was born of a special collaboration with Google Chrome and EPOCH. It is the first video clip to be produced through the browser’s extension.
The Google Chrome version was meant to offer “a brand new experience, unraveling mysteries in the standard version, and uses windows and tabs to express the music featured in the video”. Amuro Namie commented: “I hope everyone enjoys this new visual experience.”
EPOCH writes:
“We have planned the world’s first music video using Google Chrome Extension (an extension function) by bearing the thought inspired in the music of “You can do anything” in our mind and by capturing the continued walking by facing forward for any unreasonable events or adversity as “our own growth = expansion.” Audaciously using the Extension function that is originally not intended to be used in the video production, we have challenged to represent the world view of “Anything” with the browser for sending the message.
[…]
In the standard music video, Ms. Amuro’s skirt floats and the studying children’s papers fly into the air for no apparent reason, but watching the full music video on Google Chrome with the extension installed reveals the whole picture.
In addition, when Ms. Amuro extends her right hand, a surprise present is downloaded. If the viewer accesses the special site after watching the music video, they can view a different ending story. By using functionality made possible only by extensions, viewers can enjoy a completely new “extended experience.”
MUSIC VIDEO
Original Version
Director: Saito Wataru
Cinematographer: Okudaira Isao
Producer: Takeda Kohei
PR Planner: Ishizawa Shuijiro, Sasaki Wataru
Lightning Direction: Maeda Jun
Production Designer: Arai Shigeru
Hair & Make-Up: Kurihara Satomi
Cast Hair & Make-Up: Shirogane Kazuta
Artist’s Stylist: Noda Akira
Line Producer: Ueyama Hiroki, Yamada Hisahito
VFX Director: Tasaki Yota
VFX Producer: Takatama Ryo
Google Chrome Version
Creative Director: Dimension Point / stella 88
Agency: EPOCH Tokyo
Director: Sasaki Wataru
Producer: Tominaga Yusuke
Project Manager: Seki Kenichi
Designer: Ito Taichi
Technical Director / Programmer: Saqoosha
Programmer: Ibukuro Programmer
System Engineer: Izukawa Takanobu
WebGL Developer: Ikeda Ryo
Front-end Engineer: Sakamoto Tasuku
Offline Editor: Yamaji Kota
Promoter: Kunieda Itaru
CG Director: Lili
Anything for Google Chrome Special Website
Lyric Video [short edit]
Amuro Namie Official Youtube Chanel
LIVE TOURS
| [2015-2016] Livegenic 2015-2016 [2016-2017] Live Style 2016-2017 |
TIES-IN
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AWARDS AND CERTIFICATIONS
“SPIKES ASIA” DIGITAL division
OVERALL AESTHETIC DESIGN / BEST PRACTICE “Anything”
INTERACTIVE VIDEO “Anything”
Favorite Website Awards (FWA)
“Anything”