Girly cuteness and strength. In music & fashion she expresses both sides.

Namie Amuro looks lovely in adult sweet pink co-ordinates. Her forelock having been cut for the first time in over ten years also is fresh.

“Actually, of the full one-length, only the forelock was cut, so I was surprised how much long hair was lopped off. Today’s pink is like that too, it’s a very powerful color. Although I don’t usually wear primary colors, for some reason I once wore a bright yellow parka. I wanted to wear it for a photo shoot, matched up with a black bikers [jacket], but when the day came, only the yellow hood and cuffs were visible. From the morning onwards the tension was really rising. Anyway, as I wore it, if I don’t take off and throw away this yellow soon, how much more will it rise? All day long it was an interesting feeling (both laugh)”

By the way, onthis page what appears to be a hairpin on her forelock is actually a (finger) ring. It was Amuro’s impromptu idea. That sort of interesting , unexpected combination also leads to her new single on which creators from Japan, London and Korea competed. For this single, Go Round, already familiar as a CM song, and YEAH-OH are both Spring mood, up-beat dance tunes.

“Go Round is a girly song about a favorite person and worrying about how it looks to people around. YEAH-OH is a song that says let’s enjoy our world without worrying about [who’s] around… maybe that’s not popular? (laughs)
This time it was fun to express images that feel both cute and strong. It’s like ‘which do I prefer?’ But I think YEAH-OH is more like me (laughs)”

This year is the 20th anniversary of her debut. It’s been announced that on debut day September 16th she will hold a concert in her old hometown Okinawa!

“By holding a concert on debut day I hope everyone will enjoy making some noise at any rate! For the present, I’m doing a solo concert, singing Go Round / YEAH-OH while soaking in the bathtub. I like the echo. But I keep the volume moderately low so as not to bother the neighbors (both laugh)”