Translated by Arama JAPAN (fashion-press)
April 9, 2018
Singer Namie Amuro will be collaborating with Swedish fast-fashion giant h&m to release a special clothing collection.
The campaign will simply be titled “Namie Amuro X h&m”, and will feature a large variety of clothes perfect for the upcoming Summer weather. Tops, bottoms, dresses, and jackets will all be included in the collection.
Design for the collection has been described as feminine and sophisticated. Refreshing prints reminiscent of a “blue sky”, stripes, and colorful floral prints are said to dominate the collection. Amuro’s collaboration will only feature women’s clothes.
h&m apparently continued to send enthusiastic love calls towards the diva, until her team finally worked upon an agreement.
In a press release h&m stated that they are fascinated by Amuro, not only is she a superstar but she’s a big role model for women of a wide range of generations. She continues to be a powerful figure for independence, empowerment, and self-actualization. They better stan.
The entire collection will drop April 25th online and in stores, and in usual h&m fashion the clothes will be very reasonably priced.
The price range for t-shirts will be 1,299 yen, bottoms 1,299 – 5,999 yen, and dresses 2,999 – 3,999 yen. With Amuro’s retirement only a short 5 months away the collection will no doubt be a top seller for the brand.
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Translated by Mandilinn (Yahoo! Japan)
April 9, 2018
Namie Amuro, who is retiring on September 16th of this year, has announced a collaboration with H&M, to be released on April 25th.
The collaboration sprung out of an enthusiastic love call from H&M to Amuro. In the newly released main visual, Amuro is wearing a gown printed with a flowers set a fresh blue that is reminiscent of the blue sky.
Lucas Seiferts, the President and Representative Director of H&M who started the collaboration, released an ad in the morning newspapers on the 10th, writing “To better oneself, to cultivate a new self, Amuro-san, who has shown through her own way of living that dreams are not impossible, is exactly like a shining star.”
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Billboard Japan
April 12, 2018
J-pop singer Namie Amuro and the global fashion chain H&M will launch the Namie Amuro x H&M collection later this month.
Amuro is a Japanese superstar celebrating her 25th year in show business. Her music and fashion continue to inspire fans of all ages throughout Japan and Asia.
In the letter asking the songstress to become the campaign ambassador — released as part of the announcement of the collection in Japanese newspapers — H&M Japan CEO Lucas Seifert writes that Amuro has shown through her way of life that “many dreams are not impossible” and calls her a role model and fashion icon who is “truly a shining star.”
The Namie Amuro x H&M fashion line will offer summer styles featuring bold floral prints and feminine, sophisticated silhouettes. The collection will go on sale April 25 ahead of Golden Week in Japan in stores and online.