Translated by Mandilinn
March 20, 2016

On March 19th, the 22nd Tokyo Girls Collection 2016 SPRING/SUMMER (or TGC) fashion show was held in Tokyo at Yoyogi. The “SHIBUYA109 SPRING COLLECTION STAGE” featured styling inspired by Namie Amuro, an artist who also is a fashion icon for girls. Maggy, Mayuko Kawakita, Arisa Satou, and a team of other beautiful models dressed dressed in an Amuro-like style. There were also more surprise announcements during the show, drawing cries of delight from the crowd.

Back in January, Namie Amuro, the Tokyo Girls Collection, and Shibuya 109 collaborated for “SHIBUYA109 LOVES Namie Amuro”. As part of the collaboration, 58 brands from SHIBUYA109 participated, submitting a Namie-inspired entry for a “coordination battle”. People voted on their favorites, and there were more than 20,000 votes total, with the top nine voted brands appearing on stage at TGC on the 19th. Proposed Amuro outfits from the 109 brands varying from cool to girly colored the stage.

The MC announced that Namie herself was in the venue and watching the show, causing a commotion as cries of joy resounded from the crowd.

He then announced that the top brand selected from the fashion battle was “Regalect”, and then announced a collaboration with Namie. The brand will be heavily featured in an upcoming music video for the singer. Since the fashion and production in Amuro’s music videos are very stylish, the collaboration raises expectations.