1999

AMURO’s come back Ad will be out on Jan. 16 1999. The poster is already released in Japan on Dec. 20 1998.

Visée’s targeted customers are females from 18 to 25 years old. Using new mom Namie (who creates/leads the trend in a clean and transparent feel) triggers the market.

In reality, ever since Namie represented Kose Lipstick 2 years ago, its lipstick sales increased by 10% setting its profit to 250million Yen in 2 months.

The letter ‘A’ in A Make represents Aquatic so Namie dressed in all-white costume at the press conference. She said: “This time, makeup is very fresh, when I filmed the cm, I already liked it very much. It’s planned very early on to use this type of MakeUp to appear at the eve of !”

Based on past experiences (promotional posters of stars such as Kimura Takuya, Takeshi Kaneshiro, and so on got stolen not long after they were put up in the street), Kose’s also worried that the same thing will happen to Namie’s promotional posters. However, they haven’t thought of ways to prevent this from happening, Posters will be put up, will decide on what to do after fans steal them.